15 years of designing & shipping products

A few words about myself

Hey, you found my hypertext home. I’m a designer, two wheels enthusiast, and dad in real life. I write about product design, design leadership, design research, and, occasionally, my biking adventures.

Work

Currently, I’m leading product design at Laiout — AI assisted software for generating, iterating, and sharing floor plans live.

Previously, I was designing and building at Speckle — a purpose-built data infrastructure for AEC. Starting as the sole designer, I helped the team create proprietary features on top of its open-source core that enabled self-serve revenue.

Before Speckle, I was design lead at Archilogic, the spatial data platform for AI-powered buildings. I led its redesign to an enterprise-ready state, and my efforts contributed to securing an investment from Carrier.

Prior to Archilogic, I was head of design at GOG, a sister company to CD Projekt Red gaming studio. My team and I worked on a game launcher for a highly anticipated Cyberpunk 2077. Within twelve hours after its release, it had over one million concurrent players on Steam gaming platform¹. Keanu Reeves has a starring role in it.

Me, Michał Włodarczyk

My LinkedIn tells more about my professional experience. I’m currently available for hire: long-term contract work, or smaller projects.

My designer's credo

Over 15 years I spent on building digital products, I learned that only teams aligned around value creation can deliver meaningful and beautiful products.

My teams move fast, design together, always advocate for users but never forget about business goals or technical feasibility.

Here you can explore brief summaries of two of my older design projects:

I love working with startups and have always valued blending design with code and using lean research techniques.

I actively use AI to ship code and turn ideas into working prototypes and production-ready features (primarily in Cursor).

After work

When I’m not working I prefer staying outdoors. Usually, riding a drop-bar bike on unpaved roads and trails or honing my enduro skills.

Riding my enduro motorbike in the mountains.

And if you’re curious, I handcrafted this website as a static blog powered by Hugo.

See the Wikipedia entry about the game for more trivia. ↩︎